West Orange, New Jersey: The first Macy's Backstage store in New Jersey has opened in West Orange. The store opened last week in the Essex Green Shopping Center at 495 Prospect Avenue/Route 577, near Exit 8 on Route 280. The store was previously a regular Macy's location, which closed in June. According to Forbes, Macy's Backstage is the retailer's new discount store chain, similar to Nordstrom's Nordstrom Rack and Saks Fifth Avenue's Saks Off 5th. The store targets millennial shoppers, according to WNYW. All Backstage other locations are in New York City and Long Island. The West Orange store is one of two Macy's-owned stores in Essex County. The other location operates at the Livingston Mall. Click here to learn more.
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